Funnel vs. Flywheel: Are We There Yet?

BLOGS

The funnel is dead, and the inbound methodology has completely shifted to the flywheel framework.HubSpot recently announced a big shift in the way we think about inbound strategy at Inbound 2018. This obviously ruffled some feathers in the marketing world. We are all accustomed to thinking with a funnel mindset. But the flywheel buried the funnel. And it did so because it's inherently better in many ways.

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General Building Manager

The funnel is dead, and the inbound methodology has completely shifted to the flywheel framework.HubSpot recently announced a big shift in the way we think about inbound strategy at Inbound 2018. This obviously ruffled some feathers in the marketing world. We are all accustomed to thinking with a funnel mindset. But the flywheel buried the funnel. And it did so because it's inherently better in many ways.